Featured Case Study

New Infinity General Trading LLC

A corporate website developed for a Dubai-based trading company to showcase its cosmetics and automotive business divisions.

Client

New Infinity General Trading LLC

Role

Frontend Developer

Timeline

5 Days

Platform

Corporate Website

Project Overview

New Infinity General Trading LLC is a Dubai-based company operating in both the wholesale cosmetics industry and the automotive spare parts sector. The client needed a professional website within a short timeframe to establish their online presence, present their business divisions clearly, and provide an easy way for potential customers and business partners to contact them. The website was developed with future expansion in mind, allowing additional features and content to be introduced as the business grows.

Architecture

  • frontendNext.js (React)
  • backendStatic Site Generation
  • databaseNone
  • media StorageLocal Assets
  • hostingVercel
  • cdnCloudflare

Technologies

Next.jsTailwind CSSLenisGoogle AnalyticsCloudflare Mail RoutingGmailOpen GraphStructured Data

Gallery

New Infinity General Trading LLC screenshot 1
New Infinity General Trading LLC screenshot 2
New Infinity General Trading LLC screenshot 3
New Infinity General Trading LLC screenshot 4
New Infinity General Trading LLC screenshot 5

Behind the Scenes

Navigating obstacles and crafting targeted solutions.

Challenges

  • 01Completing the entire project within five days due to the client's urgent business requirement.
  • 02Presenting two different business divisions in a single website while keeping navigation simple.
  • 03Optimizing large product images without affecting loading performance.
  • 04Building a maintainable structure that can support future expansion.

Solutions

  • Developed the website using Next.js with reusable components to accelerate development and simplify future maintenance.
  • Designed separate sections for the cosmetics and automotive divisions while maintaining a consistent user experience.
  • Implemented image optimization, lazy loading, and responsive layouts to improve performance across devices.
  • Configured Cloudflare Mail Routing with Gmail so the client could use a professional business email without additional email hosting costs.
  • Added SEO improvements including metadata, Open Graph tags, structured data, sitemap, and robots.txt.
  • Integrated analytics to help the client monitor website traffic and user interactions.
Core Capabilities

Key Features

Business Division Showcase
01

Business Division Showcase

Separate sections highlight the company's cosmetics and automotive businesses while keeping navigation straightforward.

Wholesale Product Presentation
02

Wholesale Product Presentation

Displays the company's consumer brands and wholesale offerings with enquiry call-to-action buttons.

Contact & Enquiry System
03

Contact & Enquiry System

Visitors can contact the company through a contact form, WhatsApp, phone numbers, or business email.

Business Email Infrastructure
04

Business Email Infrastructure

Configured Cloudflare Mail Routing with Gmail to provide a custom business email solution.

SEO & Performance
05

SEO & Performance

Implemented metadata, structured data, Open Graph tags, sitemap, robots.txt, image optimization, and lazy loading.

Responsive User Experience
06

Responsive User Experience

Built responsive layouts with smooth scrolling using Lenis to provide a consistent browsing experience across devices.

Impact & Results

Measurable Outcomes

5 Days

Development Time

United Arab Emirates

Client Region

Corporate Website

Platform

Available for new opportunities

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